Effective today, IPG Mediabrands is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, Magna and Healix. IPG […]
The social network is exploring new product areas through a team dedicated to building the company’s future.
He had an “urge to kill.” That’s the only explanation given by the murderer of 23-year-old Kaylee Sawyer. Her rape, murder, and her killer’s subsequent crime spree are the subject of the new true crime podcast, Urge to Kill, launching Tuesday, Nov. 5, by KGW and vault Studios, the digital content studio launched by KGW’s parent […]
Tegna Inc. today announced the launch of Amy Should Be Forty, a five-episode podcast series by Tegna’s Vault Studios that chronicles the kidnapping and murder of Amy Mihaljevic, a case that continues to draw national attention 30 years later. On Oct. 27, 1989, in the suburban Cleveland town of Bay Village, 10-year-old Amy Mihaljevic disappeared after […]
Earlier this month, the New York Post and ad sales partner Cabana announced the upcoming launch of We Hear: A Page Six Podcast. The first episode drops today with hosts Maggie Coughlan and Ian Mohr, Page Six editors who bring insider stories and knowledge straight from the newsroom to life every week. We Hear: A Page Six Podcast is available on Apple Podcasts, Spotify and […]
Podcasts have been a “huge return on investment for us and a major growth engine for our business,” says NPR CFO Deborah Cowan.
NAB Show is launching a podcast series featuring prominent speakers and highlighting NAB Show New York-related themes leading up to the 2019 event, Oct. 16-17 at the Javits Convention Center. MediaVillage head of content strategy and marketing, E.B. Moss, will host the series. Episodes will be released periodically beginning the week of Sept. 16 on the NAB […]
Tribune Media-owned Covers Media Group, a player in the sports betting space for almost 25 years, and operator of Covers.com and ProSportsDaily.com, has expanded its Covers.com podcast content library in time for the start of the NFL and NCAAF seasons. This launch includes the addition of a new host for the existing The Sharp 600 podcast while adding three new […]
Court TV is launching a weekly podcast that will dive into the real-life deceptions, betrayals and murders that lead to justice in the courtroom. The Court TV Podcast will be hosted by network anchors Vinnie Politan and Seema Iyer and debuted this week, with new installments available every Thursday. Each podcast will take listeners behind-the-scenes of Court […]
The New York Post said Monday that it will launch Sources Say: A Page Six Podcast and has chosen Cabana as its exclusive ad sales partner. The New York Post’s Page Six is famous for breaking celebrity news and has evolved into its own iconic and powerful brand. The column delivers in-the-know gossip and news from entertainment, culture, the media, fashion, real […]
Today, Nielsen launched the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with charter clients that include iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and Cabana. Clients will be able to profile shows using program titles collected from Nielsen subscribers to connect specific types of listeners with particular advertisers and specific program-level insights. Nielsen […]
The first two episodes of the True Crime Chronicles podcast by Tegna’s Vault Studios dropped Monday. This is Vault Studios’ second offering, after its March debut of Bomber, which investigated the Austin serial bombings of 2018 and the manhunt that ensued. True Crime Chronicles is a weekly true crime podcast hosted by Emmy Award-winning Tegna […]
True Crime Chronicles to premiere June 24, followed by Bardstown later this summer.
Under the Higher Ground partnership announced Thursday, the former president and first lady will develop and lend their voices to select podcasts.
Tegna, Tribune, Scripps, Fox and Graham are among a growing number of TV broadcasters who are exploring adding audio content and advertising platforms. A study from the Interactive Advertising Bureau and PricewaterhouseCoopers puts podcast ad revenues at $313.9 million in 2017, and projects that it will more than double, to $659 million, by next year.
Chuck Rosenberg is charting an unusual course for a TV news outlet. NBC News will be ecstatic in coming days if Rosenberg’s conversations with newsmakers are heard but not seen. There are new efforts ahead, says Steve Lickteig, executive producer of podcasts and audio for NBC News and MSNBC. Chuck Todd’s weekly podcast related to Meet the Press was recently revamped. The company plans to launch several new podcasts throughout 2019, including one that will eventually become a daily one focused on the 2020 election.
A trip to WNYW’s Tape Room, where the station keeps its archives, sparked an idea for reporter Dan Bowens. In the Tape Room, Bowens found old reports of crimes from the New York/New Jersey/Connecticut area that have remained unsolved to this day. Bowens has produced 13 audio-only podcasts so far. Of those, four were made into TV stories and then those four were stitched together for a 22-minute special called The Tape Room.
Nielsen says its branded content testing suite has the ability to evaluate the advertising effectiveness of brand sponsorships in podcasts, focusing on three key areas.
Zak Rosen, Graham Media’s podcast director, says the podcasts use archival content already generated by WDIV’s TV news coverage of the stories, updated and enlarged with new interviews in the writing of the podcasts.