In yet another marriage of sports media with the rising tide of legalized sports betting in the U.S, NBCUniversal and PointsBet announced a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports. As part of the agreement, NBC Sports will provide PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events. The company’s sports programming includes NBC Olympics, the Golf Channel, NBC Sports Regional Networks, and the Olympic Channel.
