Rep. Devin Nunes is sitting on an eye-popping pile of money he’s raised in recent months, with little reason to spend it yet. Except for one splurge: an unusually aggressive — and sustained — offensive against his local newspaper, which he is tearing into as “fake news.” In a campaign ad running more than two minutes — and appearing not only online, but also on radio and TV — Nunes casts the dominant newspaper in his California district as a “band of creeping correspondents,” criticizing The Fresno Bee for its routine reporting practices and for its coverage of a controversy surrounding a winery in which the Republican congressman invests.
President Trump and his political action committee spent $274,000 on ads on the social network since early May, outpacing the second-biggest spender, Planned Parenthood Federation of America, a nonprofit organization that provides reproductive health care. Planned Parenthood spent just over $188,000 on Facebook ads over the same period. The ads bought by Trump and his PAC were also seen the most by Facebook’s users, having been viewed by at least 37 million people since May.
A new group aiming to serve as a liberal counterweight to the right on judicial nominations plans to spend $5 million opposing President Donald Trump’s Supreme Court pick. Demand Justice will invest in radio, TV, digital and voter mobilization, an official said. The campaign will focus on Maine and Alaska, homes of moderate Senate Republicans Susan Collins and Lisa Murkowski, respectively, as well as Indiana, North Dakota and West Virginia, where vulnerable Senate Democrats are seeking reelection.
Here’s a rundown of what stations should be thinking about now, before the lowest unit rate windows open.
A major Democratic super PAC says it will book $43 million in early TV ads as the party looks to make big gains in the 2018 midterms and take back the House. House Majority PAC (HMP) says its initial list of ad buys will span 33 media markets in 20 states and Washington, D.C., and include broadcast and cable.
A top Democratic super PAC is spending $250,000 on a television ad buy to boost Democratic candidate Conor Lamb ahead of next month’s Pennsylvania special election.
While most of the principles governing the FCC rules on political broadcasting are relatively established, new advertising practices and opportunities always raise questions as to how those established rules are to be applied. Programmatic buying of ad time is one of those areas where these questions have arisen in recent years. In the last few years, programmatic buying has become the buzzword in broadcast ad circles. Here are some answers.
The move follows similar steps by Facebook and the introduction of a bill that seeks to bring more transparency to online political ads in an attempt to lessen the influence of Russia and other foreign entities on U.S. elections.
The National Rifle Association has canceled a week’s worth of television advertising in Virginia’s 2017 elections, in the wake of the deadly mass shooting at a concert in Las Vegas that authorities said has left more than 50 dead. The NRA was set to air ads starting Tuesday, media-buying sources said, with five weeks to go until Virginia’s statewide elections. But the group has now gone dark until Oct. 10.
New projections from Kantar Media/CMAG show $2.4 billion in political spending to come to TV stations in 2018, up 14% from the 2014 midterms. Projections for cable are 41% growth from $600 million in 2014 to $850 million next year.