Phony imagery isn’t new to campaigns. What has changed is that synthetic media has become far easier to create with the rollout of so-called generative AI systems that can quickly transform simple inputs into sophisticated-looking videos, photos, music and text. That has left campaign officials bracing for 2024 to usher in a level of digital creation and proliferation unlike any previous election season now that millions of users have access to such tools.
political campaign advertising
March 28, 2024
Editor on Duty: Mark K. Miller