Leading executives from NBCUniversal Local, E.W. Scripps, Sage Media and WideOrbit will discuss how station groups are creating opportunities across all media for political advertising in 2024 and how agencies are planning their buys in a TVNewsCheck Working Lunch Webinar on March 5 at 1 p.m. ET. Register here.
Big Political TV Spending In Dallas
A hotly contested Texas governor’s race is sparking big political ad spending in Dallas, where local media buyers say TV and radio inventories area already tight.
One of the surprising take-aways at Marketing Politics in Washington Tuesday was, that despite the hyper-focus on “digital” and “multi-screen,” TV remains far and away the most vital medium for political campaigns.
With nearly six months left before Election Day, national party committees have already reserved more than $72 million in television airtime for a fall campaign that’s shaping up as a Super Bowl-like spectacle of political advertising.
LIN Posts 27% Gain In 3Q Revenue
Core local and national advertising sales combined, excluding political ad sales, increased 13% to $85.1 million, with automotive up by 41%. Political ads brought in 32% more and retrans money grew by 4%.
