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How Stations Drive Audience By Polling Viewers
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
This year was a tumultuous one, characterized by a relentless stream of stories that dominated newscasts across America. From national and international headlines such as the midterms elections and the […]
