The former Turner executive will also have oversight for marketing efforts at Pop and the Smithsonian Channel.
CBS has bought out Lionsgate to acquire full ownership of the cable network Pop. In 2013, CBS invested $100 million in half of the network, when it was still known as the TV Guide Network, or TVGN. It was rebranded in 2015 as Pop and soon had a critical favorite and steady performer in the comedy Schitt’s Creek.
Jed Kapsos, the CBS Corp veteran who served most recently as SVP Finance at CBS Television Network, has been appointed CFO at Pop, the network owned by CBS and Lionsgate.
Pop, formerly the TV Guide Network, will air this year’s Daytime Emmy ceremony live on Sunday, April 26.
Coming off the completion of TVGN’s rebranding as Pop, CBS Corp. and Lionsgate (today announced that Brad Schwartz has been promoted to president of Pop. In his expanded role, Schwartz, who has served as Pop’s president of entertainment and media since joining the network in April 2013, will assume oversight of a broad range of […]
On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to “enthusiastic fandom” in pop culture. Pop is targeting a 35-45 audience that grew up in the late 1980s and early ’90s, a group that the network’s president, entertainment and media, Brad Schwartz, is calling the “modern grown-up” (Pop has copyrighted the term).
Pop — a joint venture of CBS and Lionsgate that will take form as a new TV network launching in 2015 — will become the first TV network to build its primary Web presence on Tumblr. The mission of Pop, formerly TV Guide Network, is to celebrate “the fun of being a fan.”