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Porsche To Run Its First Super Bowl Ad

Ad Age | by E.J. Schultz

Porsche To Advertise Sports Cars Again

Advertising Age | by TVNewsCheck

After a 2010 where it hyped its Cayenne SUV and Panamera sedan, Porsche is pushing its sports cars again, redeploying its marketing resources to convince customers that a high-end sporty vehicle is suitable for picking up the kids from school, hauling home supplies from a big box store and blasting through wintry driving conditions.