Nielsen says its new wearable Portable People Meters will be foundational to Nielsen ONE for cross-media audience insights for national and local TV and audio measurement.
Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce a “national” out-of-home TV measurement service, but it didn’t indicate whether and how it would actually be nationally representative. It said that viewing will be “based on data from over 75,000 [portable people meter] panelists across 44 local markets.”
Its local TV service will incorporate portable people meters to enhance total audience coverage for both in-home and out-of-home viewing.
A test in Chicago that combined Nielsen local people meter ratings with portable people meter data showed a 7%-9% audience gain.