Powerade Preps March Madness Push

Powerade is gearing up for the biggest marketing program in its history. For the first time the brand will be front and center during March Madness, leveraging its designation as the “Official Sports Drink of the NCAA” with a robust marketing campaign dubbed “Game Science” and sideline presence throughout college basketball’s marquee tournament. It’s all part of broader deal Powerade inked last fall to have its products on the sidelines for all 88 NCAA championships.