MARKET SHARE (DMA 61: FT. MYERS-NAPLES, FL)
WINK Looking For A Senior Marketing Preditor
MARKET SHARE
Preying – And Praying – For Preditors
PROMAXBDA 2014 COMMENTARY BY PAUL GREELEY
Promo Priority: Finding, Keeping ‘Preditors’
In the lexicon of TV station creative services, a preditor is a writer, producer and editor. They can be a virtual one-person marketing machine. And increasingly, finding people to fill these roles is becoming difficult, especially for small and medium-market stations. Here’s why and what needs to be done to solve the problem.
