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YouTube: Google Preferred Has Sold Out

The Wall Street Journal | by TVNewsCheck

YouTube says Preferred, the advertising initiative aimed at going directly after the TV ad business by creating a premium pool of ad space, is sold out. While some Preferred inventory remains available, the company says it is essentially moving into its equivalent of a “scatter” market — the last-minute market for television advertising that traditionally sells for a premium. Some ad buyers say that Google may be slightly overstating the success of the initiative, which focused on making the top 5% of YouTube’s content available to advertisers for sale in a TV-like fashion.