Octillion is a next-generation demand-side platform focused on local CTV/OTT advertising. Tegna says the acquisition will expand Premion’s capabilities in the CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
The sales veteran will oversee the Tegna unit’s political sales efforts, drive new business development and manage relationships with political agencies and consultants.
Premion, a premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention as measured by […]
Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the […]
Most advertisers buying connected TV and over-the-top inventory plan to increase their spending on streaming by an average of 22%, according to a new study from Advertiser Perceptions and Premion, Tegna’s local OTT/CTV ad unit. Among those responding to the study, 25% called CTV/OTT the most important or valuable media type in 2021, topping linear TV, paid search and social.
Over-the-top advertising has become a surprisingly important business for companies that have been stockpiling television stations. Streaming revenue is letting broadcasters, including Cox Media Group, Sinclair Broadcast Group and the NBC and Fox O&Os, claim a foothold in the technology field and create advanced advertising products for clients enamored of digital and social media.
Premion, Tegna’s connected TV advertising company, said it expanded its relationship with IHS Markit to use Polk Automotive Solutions data to target ad campaigns and measure their results. Automotive advertisers using the Premion platform to create regional and local streaming campaigns will be able to incorporate Polk audience segments and data on sales, make and model, price and vehicle type.
Advanced TV platform provider Cadent today introduced an expansion of its long-standing agreement with Premion, a premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the […]
The partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.
Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced the addition of two new regional sales leaders to address the accelerating growth of streaming TV advertising. […]
Tom Cox, president of Premion: “This recognition validates what we’ve been doing from the onset — directly sourcing inventory from premium, known publishers and using cutting-edge technology to detect and filter for fraud.”
Gray will acquire a minority ownership interest in Tegna’s Premion and resell Premion in all of Gray’s 93 television markets.
Comscore and Premion have entered into an agreement for Comscore to be the measurement provider for Premion’s OTT offering. Part of Tegna Marketing Solutions, Premion is a CTV/OTT advertising platform enabling local, regional […]
Premion, Tegna’s CTV/OTT advertising solution for regional and local advertisers, named John Vilade its new head of sales and vice president. Vilade joins Premion from TRUSTX, where he was chief revenue […]
Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target campaign and verify ad delivery.
Premion, the seller of OTT advertising inventory for a number of platforms, says it is refunding money to advertisers for specific campaigns that ran during 2018 due to “system issues.” Premion, owned by Tegna, says its Premium Audience Selects segments have “not been delivered correctly,” and that it affects up to 17% of Premion total revenue.
Tegna’s premium CTV/OTT advertising solution adds Shawn Edwards, Doug Tierney and Tony Mastromatteo to lead its efforts in the Los Angeles, San Francisco, Boston and Philadelphia markets.
Tegna’s OTT ad platform is designed to let advertisers be able to target specific audience segments such as auto intenders, travel enthusiasts or homeowners.
The new Premion is designed to deliver leading premium long-form OTT content to local and regional advertisers through one solution.