Premium TV/Video Ads Grow With Demo Data

Premium TV/video advertising — TV networks programming content on advertising-supported digital TV platforms — is slowly catching up to to linear TV advertising, via offering specific audience demographic guarantees. For the first-quarter period, FreeWheel, the Comcast-owned video advertising technology company, says 40% of digital video advertising views attached to premium TV/video were generated by campaigns with a demo guarantee.


Premium Cable Gap With Streaming Narrows

The latest “State of SVOD” report from the NPD Group has U.S. households with HBO, Showtime and other pay channels down 6% between 2012 and 2013.

Longform Pay Video Usage Soars Online