Premium TV/video advertising — TV networks programming content on advertising-supported digital TV platforms — is slowly catching up to to linear TV advertising, via offering specific audience demographic guarantees. For the first-quarter period, FreeWheel, the Comcast-owned video advertising technology company, says 40% of digital video advertising views attached to premium TV/video were generated by campaigns with a demo guarantee.
NPD GROUP RESEARCH
Premium Cable Gap With Streaming Narrows
The latest “State of SVOD” report from the NPD Group has U.S. households with HBO, Showtime and other pay channels down 6% between 2012 and 2013.