Today, PremiumMedia360 introduced CLIR Financials, its invoice automation software for TV media financial operations. CLIR Financials is specifically designed to resolve invoice header problems, which PM360 calls “one of the most persistent source of challenges that media finance and buying groups have faced for years.” When stations bill agencies for completed campaigns, agency buying and […]
CoreMedia Systems, the developer of CoreDirect, an advertising industry performance management software, and PremiumMedia360, an advertising data automation company, have rolled out a new integrated offering that they say resolves significant roadblocks that direct marketers face in managing media orders. Through the offering, direct response marketers can now automatically deliver media orders from CoreDirect software […]
Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.