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Cable News Nets Winning Big This Election

U.S. News & World Report | by TVNewsCheck

This madcap primary season has been a ratings boon to cable television networks, yielding massive audiences and pricey ad revenue. Nielsen data shows the average cost of a 30-second ad during the first 10 presidential debates, between August and January, was approximately $61,000 – a 1,120% increase from the average cost of a prime-time spot on CNN.