The No. 1 comedy commands a staggering $326,260 per 30-second spot, topping the likes of NBC’s The Voice ($264,575 for the higher-rated Wednesday night show), ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963).
Marketers looking to buy time on broadcast television have had to dig a little deeper, as the average cost of a primetime spot is just shy of $110,000 a pop. According to analysis by New York independent media agency TargetCast tcm, the average price of a 30-second spot in the first quarter of 2011 was $108,956, up 5% from the year-ago period. The percentage increase translates to an average hike of $5,000 per ad.