Primetime Spots Up 2%, Fox Leads Nets

The price of network primetime commercials inched up 2% in the fourth quarter of 2011 versus the same period a year ago. Media-buying company TargetCast tcm and TV research firm SQAD say the price for a 30-second primetime broadcast network commercial grew 2% over 2010 to $116,122. Fox was tops at $179,514.