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P&G Producing 2-Hour Movie To Air On Fox

Deadline.com | by TVNewsCheck

Consumer product giant Procter & Gamble is expanding its initiative for funding family friendly two-hour movies/backdoor pilots and buying primetime real estate to air them to a second network. After teaming with Walmart for three such movies on NBC, P&G has now bought time on Fox for its next family film, which the company may use as a backdoor pilot for a future series on an unspecified network.