Tough new proposed privacy regulations in California are inconsistent with the state’s recently passed Privacy Rights Act, the major ad organizations say in a letter sent Tuesday to California’s privacy agency. “We are concerned that several provisions in the proposed regulations contravene the clear text” of the law, the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies, American Advertising Federation, and Digital Advertising Alliance write.
Signaling a crackdown on data practices, the Federal Trade Commission has taken the first steps toward crafting new privacy regulations. The agency quietly said in a recent regulatory filing that it was considering “initiating a rulemaking under section 18 of the FTC Act to curb lax security practices, limit privacy abuses, and ensure that algorithmic decision-making does not result in unlawful discrimination.” The filing said the FTC was at the “prerule” stage, and indicated that the next step in the rulemaking process would occur in February.
