GAO To FCC: Revise Product Disclosure Rule

The General Accountability Office on Thursday urged the FCC  to revise standards for disclosing TV product sponsorships whether for product placement, video news releases or political advertising. Pointing to one FCC guidance citing how broadcasters should treat the use of  “expensive kinescope prints” provided by sponsors in putting together a news story, the GAO said the current standards are stuck in a time warp.