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CBS Sports Extends Pact With Professional Bull Riders Through 2028

Variety | by Brian Steinberg

CBS, Pro Bull Riders Sign Long-Term Deal

MarketWatch | by TVNewsCheck

The multiyear deal between CBS and the Professional Bull Riders calls for airing 14 bull riding events a year on the regular broadcast network, as well as another 36 on the CBS Sports Network. The PBR will get its most time ever on national TV under the agreement.