Turn Boosts ‘Programmatic TV’ With AdMore

Turn, a company with both a demand-side platform and data management platform, has upped its ante on programmatic TV via a partnership with AdMore, an automated TV ad-buying platform. The news comes several months after Turn first announced its foray into programmatic TV. This partnership will see AdMore integrated into Turn’s DMP.

AOL Jumps Into Linear TV With Acquisition

AOL is pushing to become a dominant player in the emerging “programmatic TV” buying space, announcing yet another acquisition — advanced TV audience targeting platform PrecisionDemand — which will be integrated into its Adap.tv system.