Univision Signs On To Project OAR Consortium

The Spanish-language media company joins as a member of the primary steering committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

Project OAR: Ready For Live TV Deployments

The first phases of dynamic, addressable advertising trials include participation from Fox, ViacomCBS, NBCUniversal, Scripps, AMC Networks, Disney Media Networks, Discovery, Hearst Television and WarnerMedia.

Project OAR Expands With Scripps And ViacomCBS

The E.W. Scripps Co. and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage, sell and deliver more relevant advertising experiences within linear and on-demand formats on smart TVs. The two media network groups join the consortium on the […]

Project OAR Shows Of Addressable Tech At CES

Project OAR, the consortium working to standardize addressable advertising, will demonstrate its linear dynamic ad insertion technology on smart TVs at the Consumer Electronics Show this week. This is the first update from the group, which was founded in March with the goal of developing and deploying a new open standard for delivering ads to individual households on smart TVs, which is known as addressable advertising.

Fox, Agencies Join Addressable TV Consortium

Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying. The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.

Media Firms Join Addressable Ad Consortium

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality — as soon as early 2020. Founding members include Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, Hearst Television and AMC Networks.