Adobe is releasing Project Primetime to beta today. It’s the company’s effort to streamline the process of bringing broadcast television to IP and connected devices. Right now, the process of getting content from broadcast to the web or to connected devices — including phones, tablets, set-top boxes and game consoles — is a painful one. This is the problem Adobe wants to solve with Project Primetime, which it bills the “first fully integrated video technology platform for publishing and monetizing TV across any Web-connected device.”
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices.