MARKET SHARE BY PAUL GREELEY

PromaxBDA: What Makes Great Promo Copy?

This is the first in a series of articles highlighting the finalists in the 2013 PromaxBDALocal Awards. The winners will be announced at the Promax Station Summit on Thursday, June 27, in Las Vegas. The entrants in the copywriting category are WRAZ Raleigh, N.C.; WRC Washington; KOMO Seattle; WPIX New York; and TVO and CP24, both in Toronto.