Final Thoughts From PromaxBDA Station Summit
Do More with Less: More Notes from PromaxBDA
PromaxBDA Steps Up Search For New Leader
Next-Gen News Marketing? It’s Not About News
The Best Stage Act in Vegas Is ‘The Real’
Promoting The ‘Meredith’ Mix Of Fun & Inspirational
CTD Cooks Up Hot Spots For ‘Hot in Cleveland’
First Notes from the Station Summit
Digital Isn’t A Question, It’s Where, How Much
Promo Priority: Finding, Keeping ‘Preditors’
In the lexicon of TV station creative services, a preditor is a writer, producer and editor. They can be a virtual one-person marketing machine. And increasingly, finding people to fill these roles is becoming difficult, especially for small and medium-market stations. Here’s why and what needs to be done to solve the problem.
PromaxBDA Shows From Days Of Yore
More Options, More Scrutiny For Co-Op Ad $
As a result of the lingering questions over the effectiveness of digital, the co-op marketing plans that stations are submitting these days to their network and syndication partners are undergoing more scrutiny than ever as the two sides wrangle over how much money to spend on the new marketing methods. Sometimes the process runs smoothly, sometimes not. It all depends on whom you talk to.