PromaxBDA, the entertainment marketing and design trade association today elected Steph Sebbag, founder of Los Angeles-based creative agency bpg and production company Rebel Films, co-chair of the PromaxBDA board of directors, effective immediately. Sebbag, who previously served as vice chair, assumes his position alongside current board chair Scot Chastain, EVP, affiliate marketing and development at […]
PromaxBDA, the global trade association of the entertainment marketing and design industry, today appointed Jennifer Ball head of marketing, effective immediately. She joins the organization from Univision Communications, where she was EVP of marketing and content partnerships.
Next week in Las Vegas PromaxBDA will open the doors on its Station Summit, an annual confab for TV station marketing execs, network marketing managers and syndication programming professionals. Steve Kazanjian, PromaxBDA’s president, talks about the event and how he sees the organization doing now, and in the future.
Rick Swanson is helming his first PromaxBDA Station Summit next month. But he’s no stranger to the event, having attended it and its predecessor since 1987. He says this year’s gathering in Las Vegas will have three distinct content categories: craft, social media and leadership. “A TV station is all about teamwork, and consensus building, so the deeper understanding everyone has of each others’ role, the better the teamwork.”
On the eve of PromaxBDA’s annual conference, the global association for entertainment promotion, marketing and design professionals announced this year’s 10 incoming members who will join the group‘s board of directors. Each year PromaxBDA elects new members who are nominated and then voted on by the association’s existing board members. Their inaugural board meeting will […]
As PromaxBDA CEO Steve Kazanjian gets ready for his group’s annual conference this week and then the PromaxBDA Station Summit in two weeks, he reflects on what his members must do to keep pace with the rapid pace of developments in television and new media and how PromaxBDA can help them.
The former PromaxBDA board member is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products, and social media.
Meredith Conte, who oversees marketing at Gannett’s 43 stations, says her job “is a little of everything.” But of all her myriad tasks designed to boost the stations’ visibility — and ratings — she says the one she thinks is most appreciated by those in the trenches is being “an extra person, an additional marketer, who can bring in a fresh viewpoint.”
Scot Chastain, SVP, affiliate marketing and development at NBC Television Network, has been elected co-chairman of the PromaxBDA board of directors alongside Joe Earley, COO of the Fox Broadcasting Co.
In an email to its members Monday, PromaxBDA Co-Chairs Joe Earley and Lisa Gregorian said the president of the marketing organization would be leaving at the end of the year and that they would be naming a new head in the coming weeks.” “PromaxBDA is today regarded as a first-rate organization in large part because of Jonathan’s leadership and we are appreciative of his passion, commitment, dedication and development of a terrific team,” Early and Gregorian said. Block-Verk said an announcement on his next job will be made Tuesday morning.
PromaxBDA has extended its original deadline for entries for the 2013 PromaxBDA Promotion, Marketing and Design Awards from March 7 to March 12, giving applicants one final opportunity to submit for the annual awards. The winners will be announced at the closing night of the PromaxBDA International Conference 2013 on June 20 at the J.W. […]
PromaxBDA, the association for promotion, marketing and design professionals in the entertainment industry, today announced a new series of speakers for PromaxBDA: The Conference 2012, June 12-14 in Los Angeles. The new speakers: Tom Freston, chairman of the board, ONE & Principal, Firefly3 John Landgraf, president-GM, FX Networks Kay Madati, head of entertainment […]
The actress will be presented with the group’s Lifetime Achievement Award at its 2012 conference in June in honor of her 60-plus years in television and films.
With the help of its “Always” image campaign, WCCO Minneapolis successfully transitioned from retiring anchor Don Shelby to the new husband-wife team of Frank Vascellero and Amelia Santaniello. The campaign managed to remind viewers of the station’s long history and dominance in the market without suggesting it was “old and stodgy.” This is the first in a series profiling winners of PromaxBDA LocalAwards for excellence in TV station promos.
Jeff Zucker, who stepped down as president and CEO of NBC Universal in February, just can’t get away from the debacle between Jay Leno and Conan O’Brien. Appearing for a Q&A session with CNN’s Ali Velshi at Promax BDA — the annual marketing, branding and design confab — Velshi queried Zucker about the decision to put Leno back on The Tonight Show after the failed 10 p.m. experiment.
With the opening today of PromaxBDA’s first Station Summit, both sides of the syndication coin will be looking for ways to improve the symbiotic relationship that builds viewers for stations and revenue for syndicators. And with the improving economy, the outlook is brighter than it has been in years.
The promotion organization’s first event for promotion and creative services managers and staffers at TV stations, is drawing way more registrants than expected — 450 with two weeks still to go. Six syndicators and ABC and NBC are part of the reason. They’re subsidizing the attendance of stations employees, paying up to $1,000 of their expenses. The Station Summit grew out of talks last fall among marketing executives at the syndicators, who were looking for an efficient way to engage stations in their promotions.
PromaxBDA, the global association for marketing, promotion and design professionals in the entertainment industry, announced a series of speakers for its annual 2011 Conference set for June 28-30 in New York City. Joining the roster will be Elmore Leonard, author, screenwriter and executive producer of FX’s Justified, Anderson host Anderson Cooper, former NBC Universal President-CEO […]
PromaxBDA says its new Station Summit set for June 8-9 in Las Vegas “augments the current conference landscape by specifically focusing on the new needs of station GMs, marketing, promotion and creative service executives, and provides them with a genuine and unique environment to share ideas, insights, research and best practices.”