Now that the Walt Disney Company’s acquisition of 21st Century Fox is complete, Fox Entertainment — a unit of the newly formed, non-Disneyfied Fox Corp. — marked its “new chapter” with a one-time promotional video. Aired Wednesday at 8:32 p.m. ET, the 90-second trailer featured some of Fox’s most prominent television properties, past and present.
With no host for ABC’s Oscars — and a week to go before the big event — the network has been airing about the same number of TV show promos as a year ago, featuring primarily creatives focused on movies. So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv.
According to iSpot.tv, NBC and its cable network siblings have aired no fewer than 3,066 in-house plugs during the first 12 days of Olympics coverage, a promotional blitz that includes 364 primetime spots. Teasers for programming on the broadcast network alone have aired 1,490 times, of which 231, or 16%, ran in primetime.