Syndies, Stations In Post-‘Oprah’ Promo Push
At last week’s PromaxBDA Station Summit, syndicators unveiled some of their promotional plans to boost viewership of the various shows vying for the huge audience displaced by Oprah Winfrey’s move from syndication to cable. Celebrity guests, magazine covers, tie-ins to local markets, personal appearances by stars and taking advantage of summer avails are just some of the tactics being brought to bear by promotion teams in markets across the country.
The National Hockey League and NBC Sports unveiled a campaign today that integrates Facebook, Twitter and national television on the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic. The campaign is a “watch and win” promotion that gives viewers a chance to win either a Honda CR-Z, or trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game.
