TVN FOCUS ON ADVERTISING

Growing Fees Slow Spot Automation Growth

Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.

TVN FOCUS ON ADVERTISING

Spot Automation: A Timeline

A user’s guide to automation development at Hudson MX, ProvantageX, Videa and WideOrbit.

Mediaocean, ProVantageX Partner To Automate Ad Buys

Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execution tools “moving the local TV buying industry toward a more modern approach while maintaining historical needs of the buying process.” The integration, which will be live in the fourth quarter and available to all Mediaocean Spectra OX […]

TVN’S FOCUS ON SALES

Automated Selling Is Coming — With A Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.

TVN FOCUS ON ADVERTISING

Automated Spot Sales Picking Up Speed

The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. The business has reached a critical mass, according to some observers. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most notably handling makegoods automatically.

Gray, Hubbard, Scripps Sign With ITN Platform

The three are the latest station groups that will employ end-to-end technology powered by automated intelligence to advance marketing solutions.

Fox Stations Adopts New Ad Tech Platform

The station group will use ITN Holdings’ ProVantageX end-to-end television and video-everywhere platform so it can receive and respond more quickly to requests, simplify transactions, coordinate schedule maintenance and streamline the workflows for agencies across all FTS stations and their sales representatives.