The public service announcements are recorded in NAB’s state-of-the-art studio.
More than 300 major brands, media companies, community-based organizations, and other organizations are joining forces with the Ad Council and COVID Collaborative to launch one of the biggest public service campaigns ever. The “It’s Up To You” platform, developed pro bono by Pereira O’Dell, focuses on COVID-19 vaccine education by conveying that one of the best ways to get back to the moments and people we miss is to get more information on vaccines.
Univision Communications today announced the return of Vota Conmigo (Vote With Me), the non-partisan multiplatform campaign aimed at motivating every eligible Hispanic citizen to register and cast their vote. Due […]
Exclusives
FCC Extends Sponsorship ID Waiver For Sponsored COVID-19 PSAs
Viamedia said it is offering free TV commercials as part of a grassroots campaign to help end racism using the hashtag #ChangeStartsRightHere. The company is asking local business owners, minorities and law enforcement to create 15- and 30-second on-camera spots about how they are working together in their communities.
PSAs With Political Candidates Raise Issues
In recent weeks, with so many government officials looking to get messages out about the coronavirus pandemic, questions arise about what to do when political candidates appear on public service-type announcements — either free PSAs provided by the station or paid spots purchased by some governmental entity. While such announcements can be run by stations, if a legally qualified candidate personally appears in the spot (their recognizable voice in a radio ad or their voice or picture in a TV ad), stations need to note the advertising purchase in their FCC Online Public Inspection File, as these spots constitute a “use” by a candidate, and they can also give rise to equal opportunities by opposing candidates.
Pittsburgh Sports Stars Featured In KDKA PSA
The series of spots will feature Kelly Clarkson, Andy Cohen, Savannah Guthrie, Ted Danson and Mary Steenburgen and many more, in partnership with the Ad Council, CDC, HHS and the White House.
The White House said Wednesday it’s joining with major media companies, digital platforms and the Ad Council to share “accurate and timely information directly to the American people” about social distancing, hygiene and mental health.
“Through it all, we have each other. And no matter what, we’re all in this together.” That’s the message in a new PSA from CBS aimed at reaching a jittery public amid the coronavirus scare. Stars from NCIS: Los Angeles, Young Sheldon, Hawaii Five-0, The Amazing Race, FBI, Star Trek: Discovery, S.W.A.T., MacGyver and CBS News shows offer some reassuring words in the minutelong clip.
The radio-TV toolkit will also offer best practices for broadcast stations to combat coronavirus misinformation.
For the next 12 months, David Fischer will work in collaboration with the executive committee, the governing body of the Ad Council’s board, and Ad Council leadership to further support the organization’s messaging.
The new nationwide campaign honors WICT’s 40th anniversary while encouraging women to pursue meaningful career paths in the industry.
Ad Council Honors Gray with Crystal Bell
The broadcast group is praised for its support of a wide range of Ad Council campaigns including shelter pet adoption, recycling, hunger prevention, autism awareness and type 2 diabetes prevention.
The Ad Council, which is turning 75, is responsible for some of the most vital and memorable messages of the past four generations. Under the Ad Council’s auspices, Smokey Bear told us that only we could prevent forest fires; McGruff the Crime Dog invited us to take a bite out of crime; Vince and Larry (better known as the Crash Test Dummies) encouraged us to fasten our seat belts; and Iron Eyes Cody shed a tear over pollution.
The NAB and the Partnership for Drug-Free Kids held a Capitol Hill press conference with lawmakers Tuesday morning to launch a nationwide, multi-faceted campaign to address the country’s opioid abuse epidemic. Surrounding Sen. Patrick Leahy (D-Vt.) at the podium (l-r): Sen. Amy Klobuchar (D-Minn.); Rep. Frank Pallone (D-N.J); Ginny Morris, CEO, Hubbard Radio Group (obstructed); Art Brooks, president, Arizona Broadcasters Association; Marcia Lee Taylor, CEO, Partnership for Drug-Free Kids; Rebecca Hanson, SVP, strategy and policy, Sinclair Broadcast Group; and NAB President Gordon Smith.
NAB To Launch Nationwide Anti-Opioid Campaign
Sinclair was the only broadcaster to be invited to the White House workshop, “Drones and the Future of Aviation.” The station group will promote drone safety through the “Know Before You Fly” campaign by broadcasting public service announcements on its stations.
WAVY Wants You To Steer Clear Of Distracted Driving
The NAB today announced the launch of the new BroadcastPublicService.org, a website that highlights the public service, charitable outreach, lifeline reporting and investigative journalism of local broadcasters. The interactive map […]
WJXT Airs Winning PSA Entries By Students
WDTN Delivers Anti-Texting Message To High Schools
Dad’s PSA To Drivers: Put Down Your Cell Phones
The NAB Education Foundation (NABEF) and the Broadcast Education Association (BEA) today announced the winners of the Freedom of Speech Public Service Announcement Contest for college communications students. The first-place […]
New findings suggest that partnership between TVB, the National Highway Traffic Safety Administration and the Ad Council has contributed to a reduction in drunk driving fatalities during the Holiday Season.
A Powerful PSA From WJBF Augusta, GA
PromaxBDA Looking For ‘Just Cause’ Entries
WNCN Raleigh Giving Local TV News A Good Name
WRAL Tackles Domestic Violence During NFL Game
NAB’s practice of letting members of Congress record public service announcements for free could be serving another purpose that benefits the industry, based on an analysis of lawmaker participation. The free airtime on community stations has drawn watchdogs’ attention as broadcasters are trying to showcase the importance of local radio and fight against possible new royalty fees for stations.
