BuzzFeed hopes the move will put it in a better position to capture lucrative digital ad dollars against much bigger rivals like Google, Facebook and Amazon. The company, founded by Jonah Peretti in 2006 and initially known for listicles and online quizzes, has established itself as a serious contender in the news business, this year winning a Pulitzer Prize for international reporting.
The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public.
