Walmart has selected Publicis Groupe as its media AOR to lead media planning and buying for Walmart U.S., the company has confirmed. It began a review early in the year for what COMvergence estimates is a $420 million account.
TVN FOCUS ON ADVERTISING
TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying
“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
