Publicis Blazing Spot Automation Trail

Aiming to jump-start automated buying in broadcasting, Publicis Media’s Frank Friedman is on track to spend $50 million this quarter in up to 60 markets with the WideOrbit automation platform and the support of the two major TV rep firms. “If we don’t push [automation] forward, we see a conflict coming our way, which is extinction,” he says.

Agencies Enlist OpenSlate To Keep Ads Safe

Ad-buying companies including Omnicom Media Group, Publicis Media and Magna Global tap the independent measurement firm to help them make sure ads don’t appear alongside objectionable YouTube video content.