Raycom Media Sees Its Auto Future In PureCars.com

With their investments in websites aimed at people looking to buy cars, broadcasters Cox Media (KKB.com and autotrader.com) and Tegna Media (Cars.com) have been able to grab some of the auto marketing dollars that have been flowing to digital. Another broadcaster, Raycom Media, is hoping to do the same, but with a slightly different approach. […]