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Push Alerts: Useful Or Just Annoying?

Reynolds Journalism Institute | by Mark Miller

Newsrooms Use Mobile Alerts To Define Brand

by TVNewsCheck

Many news outlets have come to view push alerts — with their unique ability to directly reach an audience, to divert them away from third-party platforms and back toward their own consumer apps, and to build brand loyalty and develop news habits — as one of their most powerful weapons in the fight against the Big Two: Google and Facebook.