QR codes

QR codes, like the one seen during the 2023 Super Bowl in a commercial for Planters, might make a comeback and become more popular with advertisers, based on a new consumer survey that shows that consumers like them and respond to them. For Planters, the QR code generated a 70% conversion rate, which means that, when people saw the QR code and scanned them, 70% took some action when they arrived at the landing page.

The use of the QR codes in TV commercials is winning converts among local TV sales execs and their advertising clients. “We were expecting a wave and it’s almost like a tsunami,” says one local advertiser.

TV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.

QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.