“The Holy Grail has always been you seeing a person on TV talking about a product or wearing a product and being able to buy that product right now,” said Josh Feldman, NBCUniversal’s executive vice president in charge of marketing and advertising creative partnerships. Above, an image from NBC’s Songland illustrates how the network is embedding QR codes in some shows that allow viewers to shop online using their smartphones. In this image, Ryan Tedder, a Grammy Award-winning singer and producer featured as a judge on the show, plays a keyboard called Lumi that viewers were able to purchase.
