Sports, FAST Channels Are Bright Spots For Broadcasters In A Down Quarter
Until 2024’s political windfall machine can kick in, TV groups have been leaning into revenue opportunities from sports rights and streaming prospects like FAST channels, where the breakeven mark is getting closer.
Political Kicks Off Early In Sluggish Ad Market
Some unexpected early political spending was a bright spot in an otherwise rough quarter for both broadcast companies and their major tech competitors.
Auto Revs Up As Political Cycle Ends
Political didn’t quite scale the heights it promised earlier this year for broadcasters, but it still brought windfalls as auto showed signs of a resurgence.
Political Cushions Other Spot Woes In TV Earnings
Broadcasters’ 2Q earnings calls echoed with reports of soaring political dollars, which buoyed a comparatively dour picture for spot. Tech companies didn’t fare as well.
In Strong 1Q, Inflation Picks Up, But So Does Political
TVNewsCheck’s quarterly deep dive into the fiscal performance of broadcasters and their biggest competitors in tech sees political outlooks soaring, inflation and supply chain issues sending some headwinds and tech having a bruising few months.
Political Ad Projections Keep Rising
Broadcasters widely increased their political revenue guidance for 2022 following an earnings season in which spot saw continued growth across categories except for the still-beleaguered automotive industry.
advertising, political advertising, quarterly earnings analysis
Exclusives
Auto Still Down, But Spot Thrives On For TV
Quarterly earnings for TV station groups saw spot TV thundering on, despite supply chain issues plaguing the market and auto still languishing. Sports betting and next year’s outlook on political continue to have a buoying effect. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
TVN 1Q Review | Ad Recovery Takes Hold For TV
Station groups roundly cited rebounding ad revenues in their earnings calls amid continuously improving market conditions, while supply chain problems threw just a little cold water on outlooks. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
TVN Quarterly Earnings Analysis | TV Wagers Sports Betting Will Be Big Winner
Sports gambling has emerged as a breakaway success category in spot advertising for broadcasters, who effused over its growth in quarterly earnings calls. But after a punishing pandemic year buoyed mostly by political, spot is seeing a comeback across a widening range of categories, executives say. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
