The boost to $281 million was attributed to political advertising revenue of $82 million plus $77.9 million in retrans money. Local Media profit was $98.7 million, compared to $45.4 million in the year-ago quarter.
The $642 million total was driven by an increase of $130 million in political ad revenue plus $40 million more in subscription revenue.
The jump to $576.9 million was driven by an $89.2 million increase in political ad revenue and $158.3 million in retransmission and carriage fee revenues, partially offset by a $10.5 million, or 4%, decrease in core ad revenues.
Nielsen reported a fourth quarter loss as it wrote down the value of its ailing Buy unit. The company also announced a new structure with the company divided into two segments, Nielsen Global Media and Nielsen Global Connect.
The increase to $328.2 million comes from higher retrans revenue and increased political ad money. Both local and national revenue were again down by single digits.
The increase to $848.9 million comes from higher political ad money plus greater contributions from retrans and its digital businesses as well as improved core.
Political was the star, helped by increased retransmission fee and digital revenue. In fact, combined digital and retrans rev for the first time topped TV ad revenue. CEO Perry Sook: “Our inventory management and pricing strategies enabled us to maximize our share of election spending … and exceed our full-year political advertising revenue guidance. Fourth quarter television ad revenue inclusive of political advertising grew 38.9%.”