Bloomberg Renames TicToc Service QuickTake

Bloomberg Media is dropping TicToc as the name of its two-year-old social-media news service, rebranding it as “QuickTake by Bloomberg.” The move comes as the media company preps the launch of an over-the-top streaming news channel in 2020, with the new QuickTake group merging its TicToc and longer-form digital video teams for a total staff of 80 dedicated to internet video.