SPECIAL REPORT: TRAFFIC REPORTING
High-Tech Data Driving Traffic Vendors
TV stations are increasingly turning to companies like Beat the Traffic, Radiate Media and Metro Traffic to give commuters more precise and timely information through on-air maps, charts and alternative routes. And they’re also delivering the information online and directly to viewers via mobile apps and email alerts. This is the last of four articles that are appearing this week and that collectively constitute a TVNewsCheck Special Report on Traffic Reporting.
Matchbin, a provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ’s radio and television advertising group, which as part of NAVTEQ Media Solutions provides […]
