The Big Tech behemoths are squeezing local media for content, controlling the algorithms that reach broad digital audiences, limiting or denying monetization and withholding data, which in turn control who can see the stories we are working so hard to tell. The Journalism Competition and Preservation Act, which enjoys rare bipartisan support in Washington, is how local media need to fight back.
Trust is the crucial currency that keeps audiences returning to local TV news, but most newsrooms can do more to build it. Here are some practical steps that will pay off in dividends for newsrooms.
News directors are the backbone of local broadcasting, wrangling an endless onslaught of crises while managing the most complex department of a TV station. Let’s ensure they have everything they need to shoulder their burdens.