Randall Rothenberg, the head of online advertising trade body the Interactive Advertising Bureau, is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread of fake news online.
2015 NEWFRONTS
Television’s Replacement Is … Television
Randall Rothenberg, president-CEO of the Interactive Advertising Bureau, writes that even though TV is changing at a breakneck speed and primetime has become an anachronism, it is also a remarkably resilinent medium. New standards for content discovery, new technologies and new ad solutions are all necessary, but TV will evolve to survive.
