SPONSORED BY FURIOUS CORP.
How automation of rate cards can help TV sellers achieve a 10% revenue lift
Linear TV organizations tend to set their advertising rates manually, too infrequently and without the historical data that would enable them to optimize revenue. Too often, this adds up to under-valued inventory and a tremendous missed opportunity. Rate card automation saves time and effort and introduces yield management tools that permit company executives to see areas of potential growth and opportunity.
