real-time bidding

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Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream

MediaPost | June 16, 2020 | 2:34 pm EDT by Joe Mandese

Rentrak Moves Into RTB Metrics For TV

MediaPost | June 14, 2013 | 6:10 am EDT by TVNewsCheck

Rentrak is moving into the real-time bidding (RTB) arena for TV. The company said it signed a deal Thursday with an undisclosed “major player” to measure traded inventory.