WRCB Chattanooga Drops ‘Eyewitness’ For ‘Local 3,’ New Look

Nielsen Rebrands, Calling New Look A Symbol Of ‘Commitment To Innovation’

Nielsen rolled out a new brand identity today at the start of Advertising Week in New York.

Fox-Owned Stations In Seattle Rebrand As Fox13 And Fox13 Plus

Hulu Rebrands With A New Look And Sound

Its app and marketing have new design elements that will debut in an ad campaign starting this week. It’s a call for people to step into the video service as the starting point in what’s become a chaotic and confusing digital media landscape.

WGN America Rebrands As NewsNation, Expands News Lineup

Nexstar’s cable network gets a new name and will add two hours of news programming on weeknights beginning March 1 with Early Edition and The Donlon Report joining Banfield.

Paramount Network Rebrands, Doubles Down On Movies And Minis

Paramount Network is shifting strategies — and changing names. Variety has learned that the ViacomBS-owned cable net is planning to move out of long form series television and instead focus its efforts on made-for-TV movies featuring big name stars. To that end, the network will be rebranded as the Paramount Movie Network. The rebrand will take place globally within the next year.


WKYC Rebrands Newscasts, Morning Show


WRBW Orlando Rebranding, Adding Newscast

Cable One Rebrands As ‘Sparklight’


WMAR Rebrands To Focus On Maryland Roots


Nexstar’s WNCN Rebrands With All-New Look

DMA 25

WNCN Raleigh Rebrands As CBS 17


WZDC Adds More Local News, Rebrands

Telemundo’s Washington outlet is now calling itself Telemundo 44 as it expands its local news with Noticiero Telemundo 44 at 5 p.m. It also debuts a new website and mobile app.


KPDX Rebrands To ‘Fox 12 Plus’ In Portland, OR

DMA 10

NBC O&O WBTS Boston Rebrands

Vatican Hires Accenture For Online Rebrand

The Vatican has named Accenture Interactive as its strategic partner to create a new online identity where “one spiritual word is more simply and fluidly reaching believers of diverse cultures, all over the world.” There was no formal pitch, but a single source, multiple-year engagement, according to the agency.


Fox Rebrands WFTC, Adds 7 P.M. Newscast

The Minneapolis My Network TV affiliate will be known as Fox 9+. In addition to the new evening newscast, it will also rebroadcast co-owned KMSP’s 10 p.m. news at 11.

DMA 41

KFOR Oklahoma City Rebrands Itself

KFOR, the Tribune NBC affiliate in Oklahoma City, has relaunched with a new tornado resistant studio and will now call itself Oklahoma News 4.


WCIU Chicago Launches New Look For ‘The U’

Weigel Broadcasting’s WCIU Chicago rolled out a whole new look and feel today. The rebrand of the independent station marks the beginning of a transition in both style and attitude for both its on-air and online content. The rebranding includes a new logo and on-air promotion elements, and will appear in a similar rebranding on sister […]

Syfy, Craving New Viewers, Plans Revamp

The people who run one of NBCUniversal’s bigger cable networks have come to a unique understanding: The world of sci-fi is bigger than Syfy. Under a reboot plan, executives who oversee Syfy say they recognize that the network needs to nod beyond its own wares to snare a bigger share of aficionados of programming centered on fantasy, the paranormal, superheroes and the like.


Fox Rebrands WDCA As ‘Fox 5 Plus’

Effective July 17, the Fox-owned sister station to WTTG Washington (DMA 7) – MNT affiliate WDCA — will be rebranded “Fox 5 Plus.” As part of the station’s change, WDCA will launch a daily 8 p.m. primetime newscast named Fox 5 News on the Plus. In making the announcement, VP-GM Patrick Paolini said: “Given [WTTG] […]


WFXT Rebrands From FOX To ‘Boston 25 News’

Oxygen Surrenders To Crime Wave

Starting this summer, the NBCUniversal cable network will revamp its programming strategy to focus its entire schedule on crime-related programming with appeal to young women. The plan has been under consideration for some time, ever since the cabler’s Friday-Monday “Crime Time” programming block began to show real signs of life in the ratings.

Oxygen Studies Crime-Focused Rebranding

USA Network Revamps Its Brand Image

For the past 18 months, the brain trust at USA Network has been focused on finding a solution to a marketing dilemma: How to freshen the brand of a general entertainment channel in an on-demand world. The team led by Alexandra Shapiro, marketing and digital EVP for the entertainment group at NBCUniversal Cable Entertainment, did extensive market research about the cultural mood of its target audience and focus-group testing of numerous concepts before settling on the network’s first new tagline since 2005: “We the Bold.”


Another Change At WOIO: New Colors

DMA 19

WOIO Rebranding As ‘Cleveland 19 News’

Starting noon Monday, Aug. 24, you’ll notice some changes in the tone and style of the WOIO Cleveland newscasts. The station is saying a formal farewell to the wild and woolly 19 Action News format, rebranding its news operation Cleveland 19 News. The Raycom-owned CBS affiliate has been moving away from the raucous 19 Action News approach for a couple of years, but the station’s new executives felt it was time to accelerate the process.

TV Land’s New Logo, Branding Aimed At Gen-Xers


WGCL Atlanta Debuts New News Set Today


WGCL Atlanta Rebrands As CBS46

HLN Rebrands As News For Social Media Crowd

NEW YORK (AP) — HLN plans to rebrand itself as a TV gathering place for the social-media generation. The network says it will reformat its programming to curate news, trending topics and other viral content from all media platforms. In doing so, it will depart from its recent identity as more of a traditional talk-TV […]

DMA 24

WNCN Emphasizes Local In New Branding

The Media General NBC affiliate is switching from “NBC 17” TO “WNCN Raleigh – Durham – Fayetteville.” GM Doug Hamilton: “By choosing to identify ourselves with our call letters [rather than network], we simply believe we are making a local statement to our communities that our priority is to serve them first and foremost.”

CW Kicks Off ‘TV Now’ Rebranding Push

The network promotes its new shows and its social media in the sneak peek clip featuring all of the ways you can keep up with your favorite shows.

DMA 19

WESH Orlando Rolls Out New Hearst Graphics

E! Rebrands, Intros More Ad-Friendly Website

TV One Rebrands Around Storytelling

DMA 31

KSHB Kansas City Rebrands As ’41 Action News’


KNBC Rebrands, Intoduces New Logo

NBC’s Los Angeles station is calling itself NBC4 Southern California and as part of the makeover, is unveiling a larger news set with a separate weather station, large monitors behind the anchor desk and state-of-the-art graphics.

DMA 14

WMOR Tampa Rebrands As It Moves To HD

Hearst Television’s independent  WMOR Tampa, Fla. (DMA 14) has changed its brand from TV32 to M-O-R while also converting its broadcast platform to high definition. “We’re going to market ourselves like a cable network because the channel numbers have become meaningless,” says Ken Lucas, WMOR president-GM. “A little less than 20% of the Tampa area […]

DMA 34

WCMH Columbus Rebrands As ‘Here For You’

Media General NBC affiliate WCMH Columbus, Ohio (DMA 34), unveiled a new brand on Jan. 24: “Here for you.” The station said the new brand “is designed to differentiate NBC4 and solidify the media organization as the destination for accurate, relevant and personal content.” WCMH worked with Elevate Thinking and AR&D to conduct research that […]