Morgan Murphy Media has renamed and rebranded its ABC affiliates in Yakima and Tri-Cities, Wash., as Apple Valley News Now. The website has also rebranded and will now be known as applevalleynewsnow.com.
KYW Philadelphia is showing off new branding. Known as CBS Philadelphia, the station is erasing its “Eyewitness News” branding and going with “Finding Heart in Every Beat.”
Now known as CBS Texas and CBS News Texas, KTVT has opted to keep its iconic 11 star logo while using data to help tweak its on-air identity to better resonate with a growing market.
Exclusives
Gray Launches ‘Atlanta News First’ Brand, Changes Call Letters
Last Friday, Sept. 30, the CBS affiliate in Atlanta owned by Gray went on the air branded as “Atlanta News First,” changing its call letters from WGCL to WANF. But living that brand has been going on since Gray took over the station in December 2021.
The premium cable network (which is also available as a standalone streaming service) will soon rebrand as MGM+. The name change will take effect on Sunday, Jan. 15, 2023, in conjunction with the Season 3 premiere of Forrest Whitaker crime drama Godfather of Harlem.
Nielsen rolled out a new brand identity today at the start of Advertising Week in New York.
Its app and marketing have new design elements that will debut in an ad campaign starting this week. It’s a call for people to step into the video service as the starting point in what’s become a chaotic and confusing digital media landscape.
Nexstar’s cable network gets a new name and will add two hours of news programming on weeknights beginning March 1 with Early Edition and The Donlon Report joining Banfield.
Paramount Network is shifting strategies — and changing names. Variety has learned that the ViacomBS-owned cable net is planning to move out of long form series television and instead focus its efforts on made-for-TV movies featuring big name stars. To that end, the network will be rebranded as the Paramount Movie Network. The rebrand will take place globally within the next year.
WKYC Rebrands Newscasts, Morning Show
WRBW Orlando Rebranding, Adding Newscast
WMAR Rebrands To Focus On Maryland Roots
Nexstar’s WNCN Rebrands With All-New Look
WZDC Adds More Local News, Rebrands
Telemundo’s Washington outlet is now calling itself Telemundo 44 as it expands its local news with Noticiero Telemundo 44 at 5 p.m. It also debuts a new website and mobile app.
KPDX Rebrands To ‘Fox 12 Plus’ In Portland, OR
NBC O&O WBTS Boston Rebrands
The Vatican has named Accenture Interactive as its strategic partner to create a new online identity where “one spiritual word is more simply and fluidly reaching believers of diverse cultures, all over the world.” There was no formal pitch, but a single source, multiple-year engagement, according to the agency.
Fox Rebrands WFTC, Adds 7 P.M. Newscast
The Minneapolis My Network TV affiliate will be known as Fox 9+. In addition to the new evening newscast, it will also rebroadcast co-owned KMSP’s 10 p.m. news at 11.
KFOR, the Tribune NBC affiliate in Oklahoma City, has relaunched with a new tornado resistant studio and will now call itself Oklahoma News 4.
Weigel Broadcasting’s WCIU Chicago rolled out a whole new look and feel today. The rebrand of the independent station marks the beginning of a transition in both style and attitude for […]
The people who run one of NBCUniversal’s bigger cable networks have come to a unique understanding: The world of sci-fi is bigger than Syfy. Under a reboot plan, executives who oversee Syfy say they recognize that the network needs to nod beyond its own wares to snare a bigger share of aficionados of programming centered on fantasy, the paranormal, superheroes and the like.
Fox Rebrands WDCA As ‘Fox 5 Plus’
Effective July 17, the Fox-owned sister station to WTTG Washington (DMA 7) – MNT affiliate WDCA — will be rebranded “Fox 5 Plus.” As part of the station’s change, WDCA […]
WFXT Rebrands From FOX To ‘Boston 25 News’
Starting this summer, the NBCUniversal cable network will revamp its programming strategy to focus its entire schedule on crime-related programming with appeal to young women. The plan has been under consideration for some time, ever since the cabler’s Friday-Monday “Crime Time” programming block began to show real signs of life in the ratings.
For the past 18 months, the brain trust at USA Network has been focused on finding a solution to a marketing dilemma: How to freshen the brand of a general entertainment channel in an on-demand world. The team led by Alexandra Shapiro, marketing and digital EVP for the entertainment group at NBCUniversal Cable Entertainment, did extensive market research about the cultural mood of its target audience and focus-group testing of numerous concepts before settling on the network’s first new tagline since 2005: “We the Bold.”
Another Change At WOIO: New Colors
Starting noon Monday, Aug. 24, you’ll notice some changes in the tone and style of the WOIO Cleveland newscasts. The station is saying a formal farewell to the wild and woolly 19 Action News format, rebranding its news operation Cleveland 19 News. The Raycom-owned CBS affiliate has been moving away from the raucous 19 Action News approach for a couple of years, but the station’s new executives felt it was time to accelerate the process.
WGCL Atlanta Debuts New News Set Today
NEW YORK (AP) — HLN plans to rebrand itself as a TV gathering place for the social-media generation. The network says it will reformat its programming to curate news, trending […]
The Media General NBC affiliate is switching from “NBC 17” TO “WNCN Raleigh – Durham – Fayetteville.” GM Doug Hamilton: “By choosing to identify ourselves with our call letters [rather than network], we simply believe we are making a local statement to our communities that our priority is to serve them first and foremost.”
