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NBC Gets Some Sports Action From Red Bull

Advertising Age | by TVNewsCheck

Under a partnership established earlier this week, Red Bull’s media-production arm will provide 35 hours of action-sports programming—  the “Red Bull Signature Series” — to begin airing on both NBC and the NBC Sports Network in January. As part of the deal, Red Bull is likely to be featured prominently, not just in the commercials and on-air graphics that surround them.