Relo Metrics Expands Broadcast Measurement Internationally

Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, has expanded its broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), […]

Relo Metrics Launches Sports Marketing Data Set

Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, is offering Relo Census, “the first sports sponsorship valuation data set and methodology offering broadcast and social media […]

Relo Metrics Partners With SponsorPulse To Create New Brand Metric For NHL Sponsors Based On Fan Insights

Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, announced a strategic partnership with SponsorPulse to validate National Hockey League sponsorship performance measurement to unprecedented levels of accuracy […]

Former Nielsen Sales Transformation SVP Paul Shortley Joins Relo Metrics As Chief Revenue Officer

Relo Metrics, an AI-powered sponsorship analytics platform, has appointed Paul Shortley, formerly senior vice president for sales transformation at Nielsen, as its new chief revenue officer. In that role Shortley is […]